HEALTH SOLUTIONS and dynamic medical
Dynamic Medical was expanding into a new branding direction with new services and marketing, and into new locations across Tennessee, so they needed a modular solution that could be adapted to each new location as a branch of the new Health Solutions brand.
This project included a customizable logo solution, new brand color scheming, newsletter, responsive website, brochures, postcards, and other miscellaneous collateral, all with consistent aesthetics and messaging.
The website was built on the Wordpress platform, and features a strong, flexible grid structure, and modularity to make it responsive and mobile-friendly. The other stuff was just printed on paper.
APPLE CORPORATE WELLNESS
This project was from the ground up, designing a logo from scratch, concept to final art, and a branding direction to go with it. Apple needed a particular set of starter collateral, including some event flyers and a 14-page printed brochure for basic marketing. Everything needed to be friendly and professional, approachable and trustworthy, so I went with calming blues and greens, extra-legible typesetting to accommodate their older demographics.
Getmovo.com, designed and built to launch a new tech wearable, the Movo Wave. MOVO arrived with an existing logo, so the task was to extend that into a website from the ground up, taking their positioning concepts of "clean, stylish, high tech" over into the design while making sure to apply MOVO's key colors strategically, as well.
Movo needed a handsome, flexible, mobile-responsive website quickly and economically. The site was designed and built to ensure the final site was clean and beautiful and immediately optimized for tablets and mobile devices right out of the gate.
A recently-completed identity and site design for a new information security education project called S-Curve Infosec. Based in Seattle, S-Curve produced seminars and training events to promote improved security practices.
I got to develop logo and identity elements, stationery, and businesses cards as well. All the fun stuff! The logo was developed in Adobe Illustrator (development story is here if you’d like the gory details), images edited and finished off in Photoshop, site built on Squarespace.
DRUNK DUCK and THE DUCK WEBCOMICS
WOWIO had acquired a site called DrunkDuck.com, one of the largest webcomics-hosting sites with about 100,000 users, and about 25,000 hosted comics titles. They were reprogramming the site from the ground up in Python, and wanted a design overhaul to go with it.
The project ran for about a year, from redesigning the original Drunk Duck logo to completely overhauling the site design from the ground up, as lead designer and art director, with other people doing the actual coding, just to be clear about that – I'm no programmer but I did dabble in my youth, so I interface pretty well with developers. During the redesign they decided to re-brand to "The Duck Webcomics" in order to appeal to a more mainstream audience, so I developed that re-branding as well.
Two logos and related variations, graphic design, art direction of original spokes-cartoons, typographic icons and badges – really every pixel of design on every button and headline – saved out and delivered as assets to the dev team for implementation. Quite a project.
TEN WEB STREET
Ten Web Street was a web marketing consulting company. I devised a Website for them based on the theme of classic race cars. Each color section of their site would correspond to a different topic.
The main page was an orange-themed Maserati, the red page had a Ferrari motif, and my personal favorite, the midnight blue Shelby page. The design and artwork was all done in Adobe Illustrator and output to Photoshop for finalizing to web-ready assets.
JET BLACK COLLECTIVE and jet black ENTERTAINMENT
Jet Black Entertainment was a Seattle-based transmedia merchandising and entertainment studio. Jet Black Collective was the sort of talent agency arm, gathering creatives from various media disciplines to provide a flexible, customizable set of cross-media (think games, comics, novels, and so on) solutions for clients.